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INCITE & HINDCITE - Telling Pinstormers what we tell the world

A Campaign From The Archives

WorldSpace: All we need is Radio ga-ga!

Though a campaign small
It sought help from one and all

Music being the subject
Everyone pooled in sans regret

From Carnatic to Ghazals to Pop
to Jazz to Bollywood to Hip-hop

With ten languages in the platter
A multilingual campaign worth many a flatter

So much was the enthusiasm
Even designers gave in to the writing charm

While it was a smooth sweep for Viggy in Tamil
For Deepa keying Punjabi seemed a task uphill

The efforts were anything but stingy
With LPs touching a whopping thirty 

The campaign’s success was immense
Alas! Many ads were to be paused nonetheless

Accolades to the team!

Take a look at a few LPS : 1 2 3 4 5

Sprice: When the going gets smart, we get street-smart!

To promote the hotel aggregator – Sprice
The team went on to get real precise

At some places a comparison reference was traced
In other cases the approach used was savings based

In most of the cases the ad had city name encased
There was also one which had emotions interlaced


Career Launcher CAT-JEE: It’s only words…

When it comes to MBA Prep Test
Pegasus Program is among the best
In addition to extensive coaching
It also offers guidance & mentoring

Sometimes it’s best to keep it plain and simple
The message itself will gather eyeballs ample
In simplicity lay the brilliance
A great idea executed par excellence


IWSB: Born to be a leader

IWSB had sought to distinguish itself
and stand out as a B-school of its own ilk

Since no specific brand tone was specified
A well-thought route was thus arrived

It was decided to give IWSB a professional image
And at the same time driving home the message

that it is the place for leaders and entrepreneurs
and there’s simply no room for mere followers


Taylor's University: Dressed for success

To promote Taylor’s University open day
The team thought of a rather unique way  

Given the fact that choosing the right career
has always been a daunting wheel to steer

A maze was used to depict the student’s confused mind
The expert advice at Taylor’s would ensure the apt find

A tribute to all our ex-stormers!

Lyrics from The End by The Doors:

It hurts to set you free
But you’ll never follow me
The end of laughter and soft lies
The end of nights we tried to die

This is the end
Beautiful friend
This is the end
My only friend, the end

Of our elaborate plans, the end
Of everything that stands, the end
No safety or surprise, the end

Lost in a roman...wilderness of pain
And all the children are insane
All the children are insane
Waiting for the summer rain

This is the end
Beautiful friend
This is the end
My only friend, the end
It hurts to set you free

You got a fast car

I want a ticket to anywhere
Maybe we make a deal
Maybe together we can get somewhere

Take this test before you Test drive
Pursue the owners of the 15 famous cars taglines weaved in here.